In 2017/2018, we created a multi-media awareness campaign to build support from government and stakeholders for The Marathon of Hope Cancer Centres
This new powerful collaborative platform, the brainchild of Dr. Victor Ling, was designed to unite top cancer researchers across Canada, allowing them to share data, treatments and outcomes in the pursuit of curing cancer.
- Content Development
- Video Production
- Video Post-production
Marketing, Communications and Funding Strategy
- Anthony Abrahams/Tom Mayenknecht
- Robert Turner
- Jesse Stanley
- Robert Turner
- Coline Debray
We helped develop and articulate the story – shaping the message and creating a digital platform that includes a website, a series of short films and videos and a range of supporting materials including public service television and social media campaigns – all to communicate the overarching story of the Marathon of Hope Cancer Centres, and to help introduce and inspire the creation of the world’s most advanced Precision Medicine for Cancer Network.
With an emphasis on clear, elegant storytelling, we distilled a fundamentally complex moment in healthcare—mapping the human genome and the developments in precision medicine—into a series of short films that are arrestingly simple.
Here are two of them.
“THE HUMAN GENOME”
Website Design & Development
We built a website to tell the full story of the Marathon of Hope initiative: to bring to life Terry Fox’s dream of curing cancer. Using video and images, the site is immersive, sophisticated, and user-friendly.
Imagery used across all platforms designed to evoke the ethos of the brand without the need for words.