In 2017–2018, we partnered with the Terry Fox Research Institute to create a national awareness campaign supporting the Marathon of Hope Cancer Centres Network (MOHCCN)—an initiative founded by Dr. Victor Ling in order to unite Canada’s leading cancer researchers through shared data, treatments, and discoveries.

Content Development
Writing
Website
Video Production
Video Post-production

Marketing, Communications and Funding Strategy
- Anthony Abrahams / Tom Mayenknecht

Creative Director / Executive Producer
Robert Turner
Producer
Jesse Stanley
Film Director
Robert Turner
Editor
Coline Debray

FUNDING SUCCESS!

In 2019, the Government of Canada committed $150 million to launch the MOHCCN. Matched by network partners, this investment will generate up to $300 million for precision cancer research across Canada.

Building on the success of Phase 1, the federal government announced an additional $80 million, in 2026–27, to expand precision oncology nationwide.

Learn more:
https://www.marathonofhopecancercentres.ca/

We shaped the story and created the campaign that introduced the Network – including:

Films / Website / PSA’s / Social
Content Development
Writing
Website
Video Production
Video Post-production

Marketing, Communications and Funding Strategy
- Anthony Abrahams / Tom Mayenknecht

Creative Director / Executive Producer
Robert Turner
Producer
Jesse Stanley
Film Director
Robert Turner
Editor
Coline Debray

Films

We distilled a fundamentally complex moment in healthcare—mapping the human genome and the developments in precision medicine—into a series of short films that are arrestingly simple.

Here’s one of them:

“ROADMAP TO CURE CANCER”